Etsy also handles offsite ads where they’ve bought ad space on other websites, they promote products from the site, meaning your things can get reach far beyond Etsy. Any later, and your products might get lost in the shuffle. As Etsy becomes more and more crowded every day, buying an ad can bump your product up to page 1 or 2 of search results. While many can’t afford to buy ads at the outset, consider buying ads as part of your business model down the road. It’s a good place to start if all you’re armed with is a smartphone camera and ingenuity. This Rioter’s tips on Bookstagramming well are great tips for all book photography. Listings do best with multiple photos, and you can even add videos of your product! No one on Etsy expects you to have Anthropologie-quality photos, but they should be clear, clutter free, and display your product accurately. Which photo would make you want to buy the candle more? In the other, the candle is resting on a dirty bathroom counter smeared with makeup and discarded cotton swabs. In one display photo, the candle is set against a soft grey background with a sprig of eucalyptus tossed casually next to it. Picture two candles: both are in ivory frosted glass jars with cork lids. Just as many vintage clothing shops stick to a favored era (’80s band tees, ’50s party dresses, etc.), narrowing down the genre or era of books you sell will bring you repeat buyers, because they know they can count on you for a specific type of product. If you’re reselling items, such as antique or collectible books, this rule still applies. Everything from the language in the description to the colors you use in your cover design should tie in to your shop image. If you write wacky mysteries a la Janet Evanovich, you’ll use different language and imagery than if you write wholesome modern romances like Jasmine Guillory. This is especially important if you are selling your own self-published books. Making a mood board can assist in this task. Another shop may veer more cottagecore, replete with white eyelet fabric and regency silhouettes. When deciding how to sell books on Etsy, ask yourself the following questions: what are my favorite genres? What is the associated aesthetic with each genre? What are my particular creative strengths? How can I marry my strengths with my interests? For example: one bookish brand may trend towards the witchy and earthy, all crystals, vintage leather, and dried herbs. It’s important that the content of your shop reflects you and your interests, and that you fit industry trends to your aesthetic and not vice versa. You’ll be operating from a wellspring of creative interest. You’ll be operating from a place of strength and 2. Home in on your particular area of expertise and interest. “Books.” But, to shamelessly rip off Tolstoy, if there are as many minds as there are heads, then there are as many books as there are readers. How to Sell Books on Etsy: Marketing Who Are You?īefore you open your shop, you need to establish a cohesive brand image.
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